7 Reasons Why You Need an Exhibition Magician at Your Next Trade Show

Photo showing exhibition magician

Marketing and magic go hand-in-hand. Strategic marketing turns imagination into reality—the same’s true with magic.

Since trade shows are like massive marketing conventions, it only makes sense to have an exhibition magician at your booth. 

Gone are the days where magic was called fantasy. While it’s easy to forget life’s magic as we age, exhibition magicians remind adults what it means to believe.

Mentalism, mind-reading, and magic are all mind-blowing arts. If exhibition magicians can convince adults magic is real, that’s proof in and of itself.

If you’re wondering how to sell products at trade shows, it’s time to put magician on your trade show list. Here’s why.

Exhibition Magicians

Magic fuses history, art, culture, theatre, imagination, and reality into a single performance. There’s no age limit for magic and that’s why the business world needs it

What better place to house all these things than a trade show? It is a show after all!

There are common threads between trade shows and magic. They share the following traits:

  • Creativity
  • Curiosity
  • Strategy
  • Connection
  • Distinction
  • Expanding your mind

No matter what business you have or which products you sell, there’s a way for exhibition magicians to reach your demographic. Everyone knows good trade shows come from diverse booths. No one likes a show with a hundred companies in the same field—throw in some art, boutiques, and magic!

An Exhibition Magician creates Impact & Boosts Sales.

Trade Show Industry

Trade shows are innately magical. They’re a container for unexpected revelations, things you never thought you’d buy, and unlikely conversations. That’s where exhibitions magicians belong.

Why You and Your Booth Need Magic

Successful businesses come from marketing, connections, and lasting impressions. Here’s what your magician can do for you and your booth.

1. Magic Peaks Interest

Consumers need to come to you. Calling out to people isn’t pleasant or sustainable these days. Instead of waiting for them to confront you, magic makes for easy connections.

2. Magic Draws Attention

Where one person goes, many follow. If you can drive traffic to your booth, it’s more likely people will stick around to find out what you offer.

The longer people stay at your booth, the more likely they’re yes people. That mentality can turn into increased sales and/or successful networking. Connections come from an initial spark.

Cue magic!

3. Magic’s Unexpected

Curiosity’s enticing. Having a performer at your booth prompts a question to the audience. How do these things go together? 

While people watch the show, they’ll also wonder how magic relates to your booth. Curiosity motivates people to hang around to learn the answer.

Magic IS Marketing!

4. Magic Is Strategic Marketing

It’s best to have a story to link your booth to the magician. Whether that means having them pitch your product or weaving it into their act is up to you both. 

As successful as magic is for trade show marketing, not having a cohesive story can backfire. If the audience feels a weird disconnect, they can see it as a marketing ploy—and we all know it’s far more than that! 

If magic is your marketing card, be sure to play it right!

5. Magic’s About the Mind, So Is Business

There’s no smarter way to attract business than using a magician, mind-reader, or mentalist. Why? If your audience can have their minds blown by magic, they’re far more likely to consider things they wouldn’t have had before.

Strategic marketing is a psychological game, one that’s focused on connection. Truly connecting with people means eliminating the barriers that get in the way. Magicians epitomize breaking mental barriers—the perfect catalyst for smart business.

Open mindsets make talking about home renovations, buying art, getting estimates, and booking appointments an easy yes. 

6. Magic Is Fun!

While business is business, trade shows are a fun way to work. Using exhibition magicians brings a new personality to your company, showing people you’re fun and interesting. 

People long for company transparency and it’s likely they’ll only respect you more for being different.

7. Magic’s Memorable

Whether you have immediate sales in response to your magic or leave with more connections, lasting impressions indicate success. Going forward, even if people forget your name, they can associate you with magic. It could be the hook that makes them look for you at the next show!

You may book a magician for prospective customers, but find yourself also benefitting. Not only does magic help attract others, but it can establish your own personal relationship with it.

It helps businesses to back your marketing decisions, which is easy when you’ve experienced them first-hand.

Magic’s real and pure. It makes successful business that much easier to achieve. Consider your exhibition magician your next best business sidekick.

One of the key ingredients to a successful exhibition is using magic as your secret weapon.

Exhibit Trader Magic

Big trade shows can be overwhelming. As a result, no one wants to feel lured into sales. Exhibition magicians perform to give people a worthwhile experience.

Large trade show conventions also mean not everyone reaches every booth. It’s that much more important to be on your trade show marketing A-Game to make quality contacts.

Magic makes it so that you can show more than tell. Magicians bring you instant character.

In a disconnected society, it feels harder to get people to stop, make eye contact, and have a conversation. Magic’s the way to do that. Magic as a marketing strategy can prove to you that it does truly exist.

Trade shows are a marathon, not a sprint. They offer exposure to long-term contacts with uncapped possibility. Make magic happen and book your extraordinary exhibition magician today!

For more information please check out our Exhibition Entertainment article.

Charity Ball Entertainment

Photo showing Charity Ball Entertainment

Charity balls, dinners and galas are a special way for organisations to bring people together, raise money and also to thank patrons and sponsors for their support. According to a recent report though, the proportion of people giving money to charity has seen a steady decline since 2016*. Therefore, holding a charity ball or gala can be a way of enticing people to attend an exciting event and more importantly, encourage donations. So, here are some charity ball entertainment ideas to help you and your guests enjoy an unforgettable evening and get them to dig deep.

Image of a possible theme for a charity ball
Carnival? Venetian Ball? Black Tie? Whats your theme?

State a Theme and Dress Code

While setting a theme for your charity ball might not seem like entertainment at first glance, what it does is set the tone for the event and build anticipation long before the date itself. From suave and sophisticated black-tie events to colour themes or even a theme linked to your charity, setting a dress code allows guests to enjoy planning their outfits months in advance. It will also give your guests something to talk about on arrival, even if they do not know each other.

Fundraising Games

Everyone loves to laugh and therefore, games will always go down well at charity balls and galas and will help you boost funds on the night. From reverse auctions, games of heads or tails, rolling a £1 coin and raffles, having plenty of activities for guests to take part in can create a great atmosphere.

Professional Photography

With all your guests dressed up and looking fabulous, why not hire a professional photographer to capture the evening’s entertainment? Many photographers offer a printable service meaning guests can pay for their prints, offering yet another opportunity to raise funds for good causes on the night.

Top tip: Don’t forget to set up a personalised hashtag for the event for guest to use on their own social media posts and pictures. This will help you find them later on and perhaps use them for post-event promotion and reviews.

Photo showing Charity Ball entertainment in action courtesy of Looch - Mind Reader & Magician.
Looch in action at a Charity Ball for PPWH.

Professional Entertainers

Lastly, no charity ball or gala would be complete without professional entertainment for that real wow factor. From bands, solo singers or tribute acts, dancers or mixologists one act that is sure to keep your guests talking for months to come, is a charity ball magician.

As a mentalist and mind reader, I have performed at countless charity balls, dinners and galas, astounding audiences with both my unique, large-scale stage performances as well as more intimate demonstrations alongside individual tables and small groups. 

There are numerous benefits to hiring a charity ball magician, mind reader or mentalist, whether you have 100 guests or 1,000. My flexible and bespoke packages mean I have a solution to any query about charity ball entertainment!

So, if you have an upcoming charity ball or gala and want something truly spectacular to keep your organisation at the forefront of your guests’ minds, then get in touch.

*CAF Online 2019 repot

5 Benefits of Hiring an After Dinner Magician Act

Are you looking for a fun way to add a little magic and intrigue to your next big event?

When it comes to after-dinner entertainment, a magician act isn’t usually the first thing that comes to mind. That said, whether you’re hosting a big corporate dinner or a private birthday party, a magician is a fantastic way to entertain your guests. Still not sure if a magician is right for your next get-together?

Here are five of the best benefits that come with hiring an after-dinner magician for your event.

Photo of an After Dinner Magician
Looch is the perfect choice of After Dinner Magician

1. Keep the Party Going

One of the most challenging parts of hosting a dinner is maintaining the party’s momentum after the meal is over. The trick to preventing premature party fizzle is to schedule something engaging to help reenergise your guests. While you could try adding a little music or a game, it can be hard to find something that suits everyone’s interests.

By hiring a magician, you’re adding an unexpected and engaging performance to your event that your guests are sure to enjoy, no matter their taste.

2. Bring Your Guests Together

Some magicians for hire only do stage shows. But, many others, like myself, also do close up magic that allows guests to interact with the magician and each other.

This kind of magic show can help bring your guests closer together by encouraging people to mix and mingle.

3. A Magician Act Can Suit Any Event

It doesn’t matter what kind of event you’re hosting, where it will be, or how many guests will be there. A magician is an ideal entertainment solution for every get-together. A magician for hire can tailor their performance to suit any occasion, theme, or age range. So you can rest assured your entertainment will match your event.

On top of that, some magicians, such as myself, can perform a stage show for a large crowd, or close up magic for smaller, more personal get-togethers.

Photograph of an After Dinner Magic Act
Looch in action

4. Less Work for You

Hosting a dinner takes a lot of prep work and planning ahead of time. But, the work doesn’t stop when the party starts.

Hosts seldom get a break to enjoy their events as much as their guests do. And that’s where hiring an after-dinner magician comes in. By bringing in some post-dinner entertainment, you’ll get a brief respite from your hosting duties to relax and enjoy the show.

5. Make Your Event Memorable

When you rent a magician, you’re guaranteeing that your event will be one for the books.

A magic show is a unique experience. No two performances will ever be the same. So, even if you hire an after dinner magician for one event, you can rest assured that hiring them again will create an equally memorable experience.

Finding the Right After-Dinner Magician for You

An after-dinner magician is a fantastic way to transform your next event into an experience your guests will never forget. Ready to hire an experienced stage show and close up magician act for your next party?

Contact me for more information about my available services or to book a performance today!

5 Reasons THIS Magician in Newcastle Will Blow Your Mind

Photo of Newcastle, where Looch has performed for many years

Are you currently planning an event and require entertainment for your guests? In todays blog post we are going to learn 5 reasons why THIS Magician in newcastle will be the perfect choice to entertain your guests!

Looch is the stage name of a full time professional magician in Newcastle. For over fifteen years, he has entertained at the highest level at a range of corporate events, weddings and private parties all over the Northumberland region. The type of magic that Looch performs is called Mentalism, which focusses on the performance of mind reading and psychological magic. Lets take a look at the 5 reasons why you should hire his services and ensure your event is a huge success.

Your guests will be amazed!

Professional Services From Start To Finish

As mentioned above, Looch is a full time magician. This means he has devoted his entire career to providing exceptional service which results in repeat bookings for clients year after year. When you book Looch to be your magician of choice, he will ensure your guests are entertained to the very highest level.

In addition, he provides world class customer service and makes the whole booking process as simple and hassle free as possible. Looch has won various awards within the entertainment industry because of his excellent service and is very proud of his work. Your event will be in safe hands when you hire him for your event.

Mind Blowing Tricks

Mentalism is such a unique type of performance magic, it is rarely seen performed live. You are your guests will have the opportunity to experience some of the most mind blowing tricks in existence. Looch is very well known within the magic community as a creator and lecturer. He is considered one of the very best mentalists in the world today.

Imagine your guests having their minds read right in front of your very eyes in the most impossible of situations. Names and thoughts are revealed with incredible accuracy and the reactions of everyone in attendance are always shocking and memorable!

5 Star Reviews

For years now, Looch has been regularly receiving fantastic feedback from his clients. Take a look at his Google reviews to see some current examples of client testimonials.

He prides himself on providing the very best service and the sheer number of excellent reviews only serves to reinforce this fact. When you hire this magician in Newcastle for your next event. You can relax and be confident that you have made the right choice.

Photography by Will Hey

A Wide Range Of Performances Are Available

The vast majority of people have never hired a magician before. As a result they might not be fully aware of the different types of performances magicians can offer. Looch specialises in a variety of different options to ensure your event has the perfect performance.

One of the most popular for events in Newcastle is Looch’s ‘Stage Performance‘. This tends to be performed after dinner at a corporate event such as a conference or even at a wedding! The show is usually 60 minutes long but can be shortened at your request. It can even be split into segments and performed incrementally. The Stage show is a fantastic way to entertain all your guests at the same time. The show is fully interactive and incorporates plenty of humour and audience participation.

The second most popular booking is the ‘Mix & Mingle‘ performance. Looch will mingle with your guests and perform his incredible mind reading mentalism up close. This is the ideal entertainment for a drinks reception or an event that requires a ‘Meet & Greet’ act. Your guests will be thrilled and delighted to experience some real magic performed right in front of their very eyes!

Highly Experienced In The Region

For many years Looch has been entertaining guests at events all over Newcastle and the surrounding areas. A northerner himself, he has a wealth of experience performing in some of the regions best venues such as; The Royal Station Hotel, The Mansion House, The Bio Science Centre and Ellingham Hall.

Would you like to make an enquiry regarding your event? Simply send me an online message or alternatively give me a call now on 07841 332816. I look forward to hearing from you and being your perfect choice of magician in Newcastle.

4 Reasons why your Next Event needs THIS Exclusive Magician

Photo of a private plane magician

Available for high end events worldwide, Looch is the first choice for many, when hiring an exclusive magician & mentalist. An experienced professional, who has performed at the highest level for over 15 years. He has an extensive list of corporate and UHNWI clients and has stunned audiences at exclusive events all over the world.

In todays blog post, we discuss the 4 main reasons why your clients next event requires his incredible performances.

Worldwide Availability

Wherever your event is, be it overseas, or on the seas, Looch can be hired to perform his mind blowing magic anywhere in the world. His services are just as effective performed onboard a private jet for clients, or in a private room after dinner for families. He specialises in offering exquisite performances that are guaranteed to be remembered by all for years to come.

Looch has been hired to perform his stage show and his private close up act literally all over the world. Wherever your event is, this exclusive magician guarantees he will be there, on time and sharply dressed ready to impress.

Photo of an exclusive magician on board a private plane with client
Delight your client with a private performance onboard their plane.

Privacy & Discretion

Wherever your event is and for whomever it is, absolute discretion is assured and guaranteed. This is why you wont see any unsolicited marketing or promotional material with previous clients unless complete consent has been given. Any imagery or testimonials will be only utilised with explicit agreement via the client or their representation.

Looch has been hired to perform at celebrity weddings, sporting events and private parties far and wide. He is a full member of Equity and has enhanced DBS for your peace of mind.

Privacy is vital and your event is of paramount importance. Your event is in safe hands, he guarantees it.

Private Parties, Weddings & Corporate Events
Private Parties, Weddings & Corporate Events

Your Client Deserves The Best

Looch is quite simply one of the finest performers of this kind in the world today. He is the exclusive magician & mentalist for many high end events, whether they are for corporations or private clients.

He has been trusted for over 15 years by some of the most well known faces in the world, and delivers his incredible, bespoke entertainment that will delight, enthral and amaze even the most demanding clients.

There are a vast range of unique performances available for clients, and can be discussed through consultation. If you would like to make an enquiry for your clients event, please get in touch and we can set up a call or a virtual meeting to discuss.

Photo taken during a private performance.
Exclusive performances available worldwide.

Exceptional Referrals & Testimonials

The vast majority of Looch’s work comes from referrals. Within specific social circles, he is recommended privately as a sophisticated entertainer who brings unrivalled amazement in a stylish and unique package.

His performances are bespoke and tailored to your clients requirements. In todays demanding events industry, he is the man that is trusted at the highest level.


To discuss your clients forthcoming event and make an enquiry, please call today on 07841 332816 or visit the contact page.

Planning a Party: The Best Business Event Entertainment

Photo showing Business Event Entertainment

Planning a corporate event can be challenging. Despite this 89 percent of event planners love their job. One of the most fun things must be organising the entertainment. When you’re hosting a business event there’s a lot of pressure to hit the right note? Finding the right business event entertainment is key. Read on to learn more about your options.

Best Business Event Entertainment

Booking entertainment for a business event comes with some special considerations.

Your audience may be more diverse than many. The entertainment has to meet everybody’s tastes.

The corporate values are on show at a business event. The entertainment has to be in line with those values. If it isn’t, rather than enhance the event, it can undermine it.

Your event has goals. These could be team building, employee engagement, a thank you for great effort, or energizing everybody ahead of a sales push. Whatever the event goals, choose entertainment that supports it or at least doesn’t detract from it.

Business events have budget constraints. Just as with any business expenditure, you need value for money.

Make sure that you have the right venue, lighting, audio-visual equipment, and room to suit the entertainment. Without it, you might be wasting your money. Even the best band around will be a flop without the right staging. 

Escape Room

Do you need a fabulous way to engage people in teamwork? You may not want it to seem too worthy or contrived. Escape rooms are all the rage and great fun.

Teams work together to escape from a room. They solve mental and physical problems to make progress together. It can be themed in line with your business, products, event, or just generic.

People get to know each other in a way they could never do at work. It’s surprising what talents and skills you discover the person who sits opposite you at work has. It’s unusual and certainly not a cliched business event activity.

Mind Reader

mind reader or mentalist can deliver a stage show, after dinner entertainment or smaller group performances. They read minds and make predictions that astound and entertain. Humour is combined with genuine surprise and shock! A mentalist will perform feats that seem absolutely impossible. They can involve key personalities in the business and even incorporate an event theme.

Photo showing a Business Event Magician
Mind Reader for your Business Event Entertainment


No matter what age you are, it’s wonderful watching a magician at work. A magician at a corporate event can either present a stage show with a large audience appeal or do close up table magic.

Having a magician with close up magic skills perform for you at your table is mystifying. It’s a personal, engaging, and unique shared experience.

Cover Band

Picking the right band for a corporate event is tricky. One person’s musical favourite is another’s personal hatred. The safest option is to choose a covers band.

A professional corporate entertainment covers band is experienced at catering for every audience member. It’s all about song selection, engaging with the audience, and knowing when to pick up the pace.

A Live Covers Band offers a vast range of musical styles!


There’s a time in every corporate event when people need to let down their hair and have a laugh. Corporate event comedy specialists understand what works for their corporate audience. They’ll often take a detailed briefing about the company or event and tailor their routine so that every joke works.

Circus School

Sometimes your job involves juggling lots of priorities. Why not incorporate juggling and other circus arts into your event. Learning how to clown, spin plates, and of course juggle can be a fun participatory entertainment idea.

If you don’t want to learn how to perform, have the circus performers entertain you with their special skills and daring deeds.


Community singing is a wonderful way to bring people together. The modern way to experience community singing is karaoke. You haven’t really laughed until you see your boss singing Elvis or the accounts department perform their rendition of “My Way”.

Make this the main event or a fun interlude while everybody takes a rest from dancing.


TV is full of cooking programmes and competitions. Take this idea and make it a corporate event entertainment. Bring in a chef to demonstrate how to make a dish. Have members of the corporate team try to apply what they’ve learned.

The results can be hilarious, disastrous, creative, and delicious.

A Corporate ‘Cook Off’ can be a funny & tasty treat for your business event!


Seeing yourself represented as a caricature that you can take home is fun. The delight is only exceeded by seeing your work colleagues getting the same treatment. This is something that can be done as a strolling entertainment or at a fixed point during the event.

Event themes can be incorporated including event slogans and awareness-raising visuals.

Animal Magic

Bring in animals to your event for some wonderful attendee engagement. The options are wide-ranging. Petting zoos, falconry exhibitions, sheepdog demonstrations, or fascinating bugs might have a place in your event. Engagement with animals has proven to be therapeutic and a natural stress relief. Boost engagement and reducing tension of your staff can be just the tonic after a busy year of work.


Take a chance on a casino as part of your corporate event entertainment. Play safe by avoiding using real money. Everybody can pretend to be high rollers without the downside. Casinos are guaranteed to create a buzz and generate real excitement and laughter at your event. Its a natural, high energy experience and will really create a sense of unity amongst your guests. What better way to inject some humour and camaraderie ? All the buzz, with no real financial risk!

Graffiti Board

Invite your guests to add their own graffiti to a special board. Marker pens can be your artist’s tools. Let everybody express themselves. This can be a great way for people to generate ideas, respond to corporate messages and collaborate. Often there will be several surprising stand out members of your team. Allow their creativity to flow and it might just inspire you going forward. Many people have hidden creative talents that you never knew about, graffiti is a fantastic opportunity for them to show you their creative side.

Photo Booths

Despite everybody having a camera on their phone an old school photo booth still attracts a crowd. A social photo booth allows you to share images on the internet too. Take the team photo and use it as a reminder of the event. Make sure you use hashtags to promote your event on social media. It’s vital that prospective clients and customers can see the event, and creates social proof for your company too. For more information on the possibilities of a good photo booth check out this article.

Photo Booths help create social proof online. Use Hashtags for your event!

Goody Bag Booth

Free stuff is always fun. Have a goody bag of themed stuff for people to take away. Use it to remind people about the key messages of the event. If you are part of a franchise, there will be ample opportunity to utilise branded promotional items and giveaways. Everybody enjoys taking things away with them to remind them of the event. Usability however is key, the items that are successful tend to be things people will use in their daily lives. Pens, Phone Cases, Vanity products etc are ideal.

Engage and Entertain

Business event entertainment is great when it entertains people! It’s even better when it also engages people with the event’s goals and aspirations. Good luck with your next corporate event, if you would like to chat with me regarding any of these suggestions please dont hesitate to get in touch.

To discuss extraordinary corporate entertainment, contact me today.

Mind Boggling Professional Magician in Cheshire

Photo of a Magician in Cheshire

Are you currently planning a wedding or event in the Cheshire area? Are you interesting in hiring a magician in Cheshire but dont really know where to start? If you have answered yes, then this article was quite simply written with you in mind!

Find out below how you can hire one of the UK’s most experienced and professional magicians. One that will elevate your event and provide unforgettable 5 star entertainment!

Mind Reader & Magician in Cheshire

Looch is my stage name. I have been performing professionally for over 15 years and am highly experienced at providing entertainment for all types of events. I specialise primarily in corporate entertainment and weddings all over the region and the wider UK. The entertainment that I am known for is my performance of Magic and Mentalism. Mentalism is a type of magic that deals mainly with ‘Mind Reading’ and something that has become known as ‘Psychological Magic‘. It has become hugely popular over recent years, and is guaranteed to blow your guests minds!

What type of Performances do you offer?

There are many different types of performances that I can offer for various events. There are however two primary ones that are a sure fire way to elevate your event, and provide something amazing for your guests. The first is a type of performance that is known as ‘Mix & Mingle Magic‘. This is also known as close up magic or ‘meet and greet’ entertainment. Mix & Mingle is perfect for drinks reception entertainment, and is equally effective at weddings as it is corporate events and private parties.

In this type of performance, I will mingle with your guests and perform up close in front of them. Its a fantastic ice breaker and a great way to get the party started. Typical bookings for this type of performance are for up to 2 consecutive hours. This is ideal for the vast majority of events. However sometimes when you have a large number of guests attending, you may require a bespoke longer booking. This can be discussed at the time of enquiry!

Looch will deliver exceptional service for your event. (Photography by Will Hey)

Do you perform on stage?

The second primary performance that I offer is my stage show. It is a unique and energetic performance that is designed as the perfect After Dinner Entertainment. Typically 60 minutes in length (but can be performed incrementally) the stage show is designed when you want to amaze and enthral every single person in the room. It is a fully interactive performance that incorporates plenty of audience participation and humour.

Most bookings for the stage show are either conferences or dinners but i have been known to perform a very unique version of the show after the wedding breakfast and speeches! Mind reading & magic has proven to be very popular amongst couples planning their wedding day and want something truly memorable and mind blowing! If you would like to speak with me about performing as your very own magician in cheshire, please get in touch today!

Looch’s Stage Show is ideal for Corporate Events.

Award-Winning Skills

You might be wondering what makes me so special? After all you could hire any magician out there! Well over the years I have been hugely privileged to have won a variety of entertainment based awards throughout the entertainment and wedding industry. I am a full time professional entertainer and absolutely love my job. I am passionate and highly experienced at performing all over the UK and even Europe. My goal is to exceed your expectation, amaze your guests and make sure I help your event be entertaining and memorable!

Where Have You Performed?

As a professional magician in Cheshire, I have been fortunate to have performed at some of the regions most stunning venues. Whether its’ at a wedding or business event, Cheshire has some of the UK’s finest event venues. Here are some of my favourite venues in the region: Peckforton Castle, Styal Lodge, Stock Farm & Nunsmere Hall Hotel. I am a recommended supplier on the majority of exclusive Cheshire based venues, and have had a long standing relationship with many all across Cheshire.

What About Testimonials?

For over 15 years, I have been entertaining at events professionally. In that time, I have been hired to perform at over a thousand events. Most of my clients repeatedly book me for annual events and wedding couples recommend me to their friends and families. I am 5 star rated on Google and take enormous pride in receiving exceptional feedback. Here are a small sample of testimonials:

“Looch was fantastic! He did a number of sets at our Annual Conference and was utterly amazing. The franchisees were talking in awe about him throughout the day and he added a completely different feel to our annual event. Book him, he is great!”

Ian Maclean – Belvoir!

“We booked Looch to entertain the guests at our Wedding. This was the most amazing experience! He constantly wow’d everyone along with ourselves. We would highly recommended Looch to everyone we know that wanted something a little different at their event or party. Many Conversations we have had since have been about the things that Looch did to amaze our guests. So many Wow moments had by all. Thanks again for making our day so memorable.”

Mr & Mrs Robotham

Lets have a chat!

Now that you know a little bit more about me. I would love to get to know more about you and your upcoming event. There are a couple of different ways to get in touch. You could either give me a call on 07841 332816 or if you prefer, make an online enquiry. I look forward to hearing from you and offering you the best service a professional magician in cheshire can.

A Day In The Life of A Mentalist – First Response Finance Ltd Wellbeing At Work Day

Photo of Mind Reader at First Response Finance Ltd Wellbeing at work day

In my line of work, corporate celebrations, conferences and awards ceremonies are commonplace and each one is completely different. However, when I received a request to run a workshop at the First Response Finance Health and Wellbeing Event late last year, I jumped at the opportunity as I had never done anything like it before. 

Mental health and wellbeing is not only intrinsic to happiness, which of course is paramount, but it is vital for productivity and efficiency in the workplace. This is something First Response Finance, whose Head Office is in Nottingham, recognised and they invited me to be part of a series of ‘Health and Wellbeing Event’ days they were hosting for employees.

A Meeting was Set

I had met the company’s New Business Operations Director, Matt Dickie, during a wedding I’d performed at, at Colwick Hall the previous year. He kept my card with the intention of inviting me to perform at a business conference however, he then had other ideas.

We met in Nottingham and discussed the possibility of me tailoring a bespoke performance in which I could take some of the techniques I use in mentalism and mind reading and teach them to small groups. Naturally, the skills I taught would need to be relevant for their industry and before we’d even finished the meeting, I had numerous ideas of what I could do.

We settled on two wellbeing event workshop sessions: one at their offices in Leigh and the other in Nottingham. They had asked if I was able to travel to their Glasgow offices, but I had a prior commitment.

Teaching the staff how to spot ‘Poker Tells’

The Workshops

The first workshop came around so quickly and I was excited at the prospect of delivering something entirely new. The day was going to be split, with me delivering the workshop three times to small groups. This would work best for delivery, teaching practical techniques and answering questions.

I explained at the start of each session that my segment was part workshop and part performance, which would help give the team an insight into what I did and welcome them into my mentalism world. Only once they were feeling relaxed and settled would I teach them skills they could add to their own professional toolkit.

Throughout my performance, I involved as many of the participants as I could and they soon became an excellent audience, with some forgetting it was meant to be a training day.

When it came to teaching techniques, I’d chosen psychological tells. This was to be a simple 50/50 task of one person placing a coin in their right or left hand and their partner reading their ‘tells’ (which are not too different to poker tells) in order to identify the correct location. To make this a little more entertaining, I taught two different techniques to see who did better and interestingly, it was always the second group!

The people-reading skills I taught were designed to help the team with customer relations and team dynamics and seemed to be a success.

As well as mentalism, the day involved a series of yoga sessions, gong baths, art therapy, drumming, cooking demonstrations and healthy food.

It was wonderful to observe team dynamics and the benefits of these types of exercises on the mind, body and soul.

Photo of the Wellbeing Event Board that was on display throughout the day.
The event was fantastically well organised by Matt Dickie

What They Said…

“Ace, fantastic, insane, amazing, entertaining, eye opening and fun. Not to mention a great education on how to read people! Best part of the day by far!”

Matt Dickie – New Business Operations Director

If you are looking to open up your business doors soon, why not welcome staff back with a unique workshop to help them return to a business mindset.

Contact me today  to learn more about my employee engagement workshops. All performances can be undertaken effectively from a distance, while still managing to bring the room together.

The Ultimate Guide on How to Host a Successful Virtual Event

Photo showing a virtual event and corporate entertainment

COVID-19 has significantly changed the business landscape.

Everywhere you look, big and small events are getting cancelled—the Summer Olympics, Coachella, book fairs, concerts, indie markets, parties, the Cannes Film Festival—you name it.

Shelter-in-place or safer-at-home orders prevent many corporations from holding conferences and events they’d previously planned for weeks or months.

But the smart, adaptive companies are doing something different: they’re learning how to host virtual events. Businesses like Apple, Facebook, Microsoft, and a slew of others are pivoting their tactics and spearheading the virtual events space. This innovation allows them to continue to connect with and serve their clientele, while others have no choice but to, well, disappear.

So, how can you host a digital event or conference that entertains, educates, and engages your audience? Keep reading!

Honour Their Distractions 

When you’re hosting a face-to-face event, it’s almost guaranteed you’ve got your audience’s full attention (especially if there’s an entertainer on stage). Everyone is sitting down in their chairs, looking up at the person speaking, with the kids at home and chores out of mind.

When hosting a virtual event, however, you’ve got to recognise that people are dealing with different distractions. Many people have children at home, dogs barking in the background, meals to be made, and more. Homelife makes it a tad bit harder to focus and engage.

Rather than allowing this to be a point of frustration, acknowledge it!

You can even acknowledge it right there in your introduction, making everyone breathe a bit easier. Explain exactly what the audience can expect during the time, how long the event will last, and how they can participate. 

Keep it Authentic.

Keep It Authentic to Your Brand

In the physical realm, your audience knows you—they name your name, logo, employees, niche. How can you translate your brand and vision onto the digital screen?

This question will have to be answered by you.

Consider what makes your brand your brand, and try to bring that into the digital space. Keep it consistent and authentic, so your audience recognizes you. Now isn’t the time to reinvent (any more than you already have to do)—instead, people want something they can rely on.

Consider Your Hosting Platform

Your choice is highly subjective per cooperation and depends on the goals of your event, how many people are attending, and what’s budget-friendly and user-friendly (for you and them).

You can even consider omnichannel hosting, providing different sections of your conference on various platforms. If you choose only one channel, vet it through a series of queries and tests. Do your research when it comes to virtual conferencing and determine which would be best for your mission and vision. 

Keep It Goal-Oriented and Structured

Just as you would plan a face-to-face event, you’ll need to structure your virtual event, too. 

You’ll need to have goals (what is the point of the event?), date and time, a purpose. What is the core need of your audience, and how can you plan an event around that theme? What makes your affair unique and valuable to your guests?

Additionally, having a pre-event and post-event follow-up is immensely helpful. Pre-event, ask your guests if there are any subjects they’d like included. Ask the audience for feedback post-event so you can know how to improve for next time.

Take your time to research and answer all these questions. Ensure that you’re staying on track with your theme or purpose. Last, provide value for those taking the time out of their day to be there.

Advertise the Same as You Would a Face-To-Face Event

What day is the event taking place? What time? Which platform are you planning to use? Does your audience need anything to participate other than their laptop or smartphone?

Market your digital event the same as you’d market anything else.

Prepare flyers and ads that answer these questions and advertise them through Facebook, Instagram, email, and any other social media platforms you use. Encourage your audience to set reminders, and be consistent (but not sales-y) in sending out your own reminders. 

Ensure the Tech is on your side!

Identify Potential Problems and Prepare Solutions

Another part of hosting a digital event is preparing for various problems you wouldn’t have considered otherwise.

This includes things like internet connection, having a paid channel that doesn’t boot you off before you’ve concluded, and even having less tech-savvy audience members attending.

How can you help them before the event begins?

Consider sending out an email that breaks down the process of getting into the event—something that explains exactly how to join or log in. Encourage people to ask questions pre-event, so that you or a team member can gladly guide them through the process.

On your end, ensure everything checks out before beginning.

Check your internet connection, video feed, and microphone volume. Consider areas where things could go wrong and identify solutions early-on.

Learn How to Host a Digital Event (Or Risk Getting Forgotten)

Using this guide, you should be well on your way to having a fantastic event!

The best part is that since businesses are still actively navigating the digital event space, everyone is a little more understanding.

If you have a few hiccups, you can likely overcome them with tact, and no one will be judging too harshly. In fact, once we’re back to face-to-face events, you and your audience will feel that much closer having gone through it together.

Now that you know how to host a virtual event, let’s get to planning.

If you’re looking for a great guest to spark fun and laughs and keep the audience engaged, I can help. Contact me today for extraordinary, unforgettable virtual event entertainment. 

4 Outstanding Entertainment Ideas For Your Next Black Tie Party

Image of Black Tie Party Magician preparing

Throwing a black tie party or corporate event takes a lot of planning. In most cases, there’s a specific reason for throwing these types of events, and you’ll want to be sure everything goes as smoothly as possible. 

Because the event you’re throwing is a professional event, it’s important that you impress all of your guests. Impressing your guests will leave an ever-lasting impression and will have them ready to RSVP for the next event!

For this to occur, you’ll need to find some amazing entertainment ideas that’ll make your event stand out from others. Here are 4 outstanding entertainment ideas for your upcoming black tie events!

1. Hire Live Music

Not many professional events have live music. It’s a great way to stand out from other corporate or black tie occasions and doesn’t mean hiring a DJ to spin tables and play favourite songs.

It consists of hiring actual bands who will come to your event and perform live. Consider choosing a band that’ll play classical music to fit the theme of a classy event. Don’t forget to set up a dance floor as well. 

Your choice of entertainment is vital

2. Hire a Mentalist / Magician 

Hiring a mentalist or magician is the perfect way to break the ice in the room and get people to start mingling with one another. A mentalist/magician creates a relaxed setting with amazing performances that’ll lead to conversations amongst your guests due to the “wow” factor.

Another added benefit of hiring a mentalist/magician is you can have the performance incorporate your brand or company message into it! You can have the performance after dinner as a way to entertain while guests eat dessert, and leave them on a fun and exciting note.

3. Hire a Bartender and Catering Service

Don’t forget to include a bartender and catering service. A great bartender with a few sophisticated choices such as wine and cocktails is an exceptional way to keep guests entertained, content, and relaxed while at the event.

The right professional catering service will also know how to deliver dishes in a way that impresses everyone! Imagine being served a beautiful dinner plate with vibrant colours and design patterns all made with food.

Black Tie Event Entertainment
Incorporate an Additional Theme into your Black Tie Event

4. Incorporate a Theme

Incorporating a theme is a brilliant way to spruce things up for your event. Think of a theme that might fit well with your brand. If you’re throwing black-tie events, then you can consider hiring entertainment that’ll fit well with the black-tie theme, such as a sophisticated or classical performance. 

If you’re throwing a company corporate event, then consider choosing a theme for the guests and entertainment. Consider a cabaret-style theme, which is a classy and fun theme to follow. 

How Will You Impress at Your Black Tie Party?

Black tie event planning doesn’t have to be difficult when using these tips.

Which ideas listed above will you use to impress your guests at your next black tie party or corporate event? Use a few or use them all to create an event that everyone will remember!

Contact us today to see how we can help make your event an event to impress!